People Spotlight — Paul Bailey,
Marketing & Design Director, Wesley Clover International
February 19, 2025
With a 25-year history of design-led marketing within software and hospitality teams, Paul’s creative roots still drive everything he does.
Now at Wesley Clover International, Paul wears many hats, working across industries like healthcare, AI, and fintech. Now focused on the emerging art of AI prompting, he uses this new skill to benefit all areas of business to save time, money and remain targeted at the end-user. For instance, with websites, it isn’t just about making it look good; it is about building a smart SEO-friendly structure around use cases and verticals that helps the audience instantly understand the value of the offering.
Paul’s passion for AI doesn’t stop there. He encourages and trains on its use, from competitor research to SEO and content creation, proving that tech and creativity are a perfect match. He’s also a mentor for startups at Alacrity Foundation UK, helping founders turn ideas into brands and build websites that make an impact.
“For me, it’s all about combining creativity with smart tools like AI. Whether it’s building a website or cracking a tough marketing challenge, I love finding the simplest way to make a big impact.”
— Paul Bailey