Customs: A Modern Geopolitical Weapon
April 10, 2025
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With today’s geopolitical tensions, customs is proving to be much more than just a trade regulation tool, it has become a formidable economic and diplomatic weapon. Governments have fully grasped this and are leveraging tariffs, sanctions, and embargoes to pressure foreign policies or protect domestic industries. Recent events illustrate this perfectly…
Since Russia’s invasion of Ukraine, economic sanctions have been one of the primary levers used by Western powers. The World Customs Organization has played a key role in coordinating the enforcement of sanctions (issuing its 16th package in February 2025) on exports of sensitive technologies to Russia, limiting its industrial and military capabilities. At the same time, sanctions on hydrocarbons and strategic metals have significantly impacted the Russian economy, demonstrating the power of customs measures in economic conflicts.
Meanwhile, the U.S. is preparing for a new wave of protectionism with Donald Trump’s return to the presidency. His new administration has already announced several targeted tariff increases on major trade partners such as Canada and Mexico, as well as China and the EU. These tariff hikes aim to bring back industrial production and protect American jobs, but they have already triggered retaliatory measures in recent weeks.
For businesses, mastering customs compliance has become more strategic than ever.
In this tense geopolitical context, CustomsBridge, a company emerging from the Alacrité France ecosystem, offers a next-generation, all-in-one customs solution: Okiduty. This innovative application enables import-export businesses to anticipate and manage their customs challenges while adapting to constantly evolving regulations. With the power of artificial intelligence, Okiduty helps companies turn customs into a business opportunity.
Customs is no longer just a time-consuming and complex issue for businesses, it is now a key component of international strategy and a major lever for governments to shape global economic relations.
Interested in learning more, please visit customsbridge.com.