A Summer of Innovation and Collaboration
November 6, 2024
Martello — SaaS for Enterprise Digital Experience Monitoring
martellotech.com
Over the summer months, there were several product and go-to-market initiatives at Martello, all aimed at landing new customers and partners and delivering a great experience to existing ones. From our latest Vantage DX release to a vibrant Hackathon event, we’re committed to driving innovation and collaboration. Here’s a look at what’s new.
September saw the launch of our latest release of Vantage DX. With a focus on empowering our customers with this faster, more effective troubleshooting of Microsoft Teams issues, the release delivered:
AI anomaly detection to automatically alert on Microsoft 365 and Teams outages and indicate which locations are impacted—it even alerts you when Microsoft 365 and its apps are back up and running.
Faster troubleshooting of Teams Phone issues with intuitive visualizations of Teams Phone data in the Vantage DX dashboards.
Faster resolution of Teams problems with insights and contextual information for potential root causes, along with recommendations to resolve these problems.
Hot on the heels of this release, we hosted our 2024 Hackathon at our Kanata headquarters, uniting 22 talented developers from Europe, Australia, and Canada. Over the course of a week, four teams competed for the title of Hackathon champion. This is an annual event that has served as a great collaboration opportunity and spawns innovative ideas that are often added to Vantage DX. Each team was tasked with ideating on a problem to be solved, developing a prototype solution and delivering a compelling pitch to our judges. Ideas ranged from leveraging AI and natural language interfaces to global intelligence gathering for enhanced problem identification. The concepts generated during this event have sparked further discussions about future Vantage DX features.
On the go-to-market front, Martello launched their refreshed web site with a new design, SEO and customer journey optimizations and a new message. This redesign is focused on generating more qualified leads, speeding up the buying process, and showcasing our product in action. Early user testing has shown that the new design resonates well with our audience!
With our focus on creating growth via partners, we also introduced the Martello Partner Hub, a self-service portal for Managed Service Providers (MSPs), Value-Added Resellers (VARs), and technology partners. This hub allows partners to register leads, access training resources, and create co-branded Martello materials, all aimed at simplifying operations and enhancing collaboration.
As we move forward, our focus remains on delivering exceptional experiences and innovative solutions for our customers and partners. We’re proud of all we’ve accomplished this summer and excited about the journey ahead!