Category:
I/O

CreatorDen Campaign Generates More Than 2.2 Billion Views on TikTok

Influencer marketing cuts through digital noise Social media has given individuals an opportunity to build their own brand through stimulating content and engagement, and companies have realized they can leverage relationships with some of these ‘influencers’ for marketing purposes. If done right, influencer marketing can be another affordable and effective way to grow a corporate…

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Insights into the Recent Series B Financing of Solink

With Commentary from OMERS Ventures Partner, Laura Lenz Portfolio company Solink, a leader in video security and data analytics, recently closed a CAD$23 million Series B funding round led by OMERS Ventures – the venture capital arm of one of the largest pension funds in Canada. What were the drivers for this investment, and what…

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Martello Drives Business Growth with Microsoft through GSX Solutions Acquisition

Digital transformation propels rapid growth of the Digital Experience Monitoring market The changing global environment has fast-tracked new technology adoption. For example, the shift to remote work has accelerated the use of unified communication and collaboration platforms. Microsoft Teams (part of the Office 365 platform) saw an increase from 20 million daily users in November…

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Workflow Automation Frees Up Critical Time in Senior Care

Automated care messaging helps ensure compliance, drives increased productivity and reduces family anxiety during unprecedented times Keeping resident families up to date with accurate information about their loved ones is important. In an emergency, it is critical. The novel coronavirus pandemic has amplified this need with some organizations such as CMS (Centers for Medicare and…

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Low-Code App Platform Enables Enterprises to Improve Field Operations, Including During the COVID-19 Pandemic

ProntoForms enables businesses to build and deploy custom apps rapidly to ensure assets are maintained safely and efficiently, even under challenging circumstances In recent decades, scientists have made significant strides in forecasting natural hazards, predicting risks, and preparing for and managing emergencies. When faced with such high-impact events, the speed of response is crucial to…

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Now Could Be the Right Time to Advance to Integrated Live Web Communications

Portfolio company Talkative provides free software to healthcare businesses worldwide The COVID-19 pandemic has had a profound effect on the lives of millions. Our most basic routines – daily commutes, working at the office and socializing with friends and family – are far removed from our present reality. However, businesses still need to interact with…

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How to Redeploy Talent Effectively

Thrive helps employers navigate changing resourcing needs with a digital-first approach According to a Market Intelligence on Outplacement Services report from Beroe Inc., the Global Outplacement Industry was estimated to reach $7 billion by 2020. Considering recent global events, we argue that actual figures will substantially surpass those expectations. Unprecedented times are forcing employers worldwide…

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Our Take on 5G and Multi-Access Edge Computing

Why investors should be tracking 5G and MEC closely As we are entering 2020, it is safe to say that the 2010s were a decade of great digital transformation, enabled by cloud computing, broad automation, artificial intelligence, Internet of Things (IoT), 4G, smartphones, mobile apps and social media. Companies such as Zoom, Uber, ByteDance and…

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Shifting Consumer Needs Create Market Opportunity

Integrated live web communications meet consumer demand and grow revenues Technology today has a way of going from fiction to table-stakes in no time. Once something truly innovative is introduced, it is mere months before consumers cannot imagine (or tolerate) a world without it. Having been involved in the communications industry for nearly 45 years,…

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The Cybersecurity Arms Race Continues

More and more businesses need real-time threat intelligence Last month was National Cybersecurity Awareness Month, but that does not mean we can stop thinking about it now. Quite the opposite. As a private investment management team, we are seeing an increase in valuations and interest in cyber security related tech companies. Some of the recent…

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