Loop Experience Platform Update
November 6, 2024
Benbria — Customer Experience and Engagement Solutions
benbria.com
We’re excited to announce a significant enhancement to our product line aimed at simplifying the sales process and driving greater demand. Our offerings have been thoughtfully repackaged and consolidated, ensuring that we deliver discrete product solutions tailored for both customer engagement and experience management use cases for location-based organizations.
As part of this initiative, our existing products—Loop Feedback, Loop Tickets, and Loop Insights—have been unified under the new Loop CXM product. This consolidation not only streamlines the sales process and deployment, it also sets the stage for the upcoming release of Loop EXM, which is part of the Benbria dedicated Employee Experience (EX) initiative launching in the coming months.
To enhance our Customer Experience (CX) programs further, we are excited to share that Reputation Projects will be added into Loop CXM in future releases. This addition will support location-based operations across major platforms like Google, Facebook, and TripAdvisor, enabling businesses to manage their online reputation seamlessly.
Going forward, our core product offerings will consist of Loop Messaging, Loop CXM, and Loop EXM, complemented by three tailored platform editions: Standard, Professional, and Enterprise. Additionally, we will provide industry-specific add-ons, such as Loop Stay for the hospitality industry, to meet the unique demands of our diverse clientele all powered by the Loop Experience Platform.
Edge Signal Partnership
In our continuous efforts to enhance the Loop Experience Platform, we have identified a notable gap in our current offerings, inferred feedback. This presents a valuable opportunity for collaboration with Edge Signal, a leader in delivering insightful analytics using AI.
The proposed Signal Project aims to capture crucial insights, such as customer counts and wait times, which significantly impact the overall customer experience. By augmenting the direct and indirect feedback collected within the Loop platform, we can provide our clients with a more comprehensive understanding of their operational performance.
We are currently in the early stages of discussions with our existing clients about these inferred feedback capabilities. Notably, clients have expressed a keen interest, referencing previous pilot projects that were unsuccessful. As we continue to explore these opportunities, we will provide further insights and updates, ensuring our clients are well-informed about these exciting future capabilities.