Pisano Is Redefining XM Industry Through Innovation
February 18, 2025
PISANO — All-in-one experience management solutions
pisano.com
Pisano has been an agile and strong name in Experience Management (XM) for some time now, but this past year, their voice has been louder than ever.
They’ve consistently earned recognition from leading industry evaluators—and it’s easy to see why. Their focus on creating customer-centric processes and lightning-fast solutions has caught attention across the board and been proven by outstanding customer success and migration trends.
But what truly sets them apart is their ability to solve real-world challenges with speed and ingenuity. It’s this combination of vision and action that makes Pisano stand out. This year, Pisano was one of those rare names that consistently impressed us.
Let’s take a moment to reflect on their journey, strategy and ambitious goals for 2025 to revolutionize the XM industry and why it will be one of the most game-changing years for XM vendors.
XM Industry Market Glimpse
For years, the Experience Management (XM) industry has been dominated by traditional survey-based methods. The over-reliance on surveys has led to missed opportunities for richer, more diverse feedback, creating a cycle of stagnation.
While established tools once defined the field, their limitations have become increasingly evident, leaving organizations grappling with incomplete insights and cumbersome processes.
Pisano is redefining the field by moving beyond the limitations of surveys with omnichannel feedback capture mechanisms, simple-to-use yet highly effective advanced analysis methods, close-the-loop structures, and the power of Gen-AI.
By prioritizing speed, simplicity, and value of innovation, Pisano offers a fresh approach that opens the door to a new era in Experience Management—one where innovation truly matches the pace of technology.
Migrations from Global XM Leaders
As the limitations of traditional survey- based platforms become more apparent, a growing number of industry leaders are turning to Pisano for a solution. Pisano’s innovative approach is not only attracting new customers but also sparking a wave of migrations from well-established vendors.
Major global brands, including those in the highly competitive US market, are choosing Pisano’s Voice of the Customer (VoC) platform for its agility, simplicity, and ability to deliver actionable insights without the complexity of legacy systems.
This shift highlights the role Pisano has taken as a disruptor in the industry, offering a modern alternative that resonates with the evolving needs of businesses worldwide.
The Launch of Leo
One of Pisano’s biggest milestones in 2024 was the introduction of Leo, their generative AI-powered Experience Management Assistant.
Leo isn’t just a tool for analyzing reports and surveys; it represents a visionary step forward in turning data into actionable recommendations.
Leo is poised to become much more than an assistant—it’s shaping up to be the engine that powers every aspect of Pisano’s platform, from creating and optimizing surveys, crafting automated responses, to generating tasks that close the feedback loop.
This potential promises not only to elevate Pisano’s capabilities but also to set a new standard for the entire Experience Management industry.
Redefining Employee Experience
In 2024, Pisano also made significant strides in employee experience. Their tools don’t just measure engagement like traditional HR tools, their Voice of Employee (VoE) platform creates insights which give companies a clear, 360-degree view of the employee journey and turns them into actions.
What’s even more impressive is how Pisano brings together Customer Experience (CX) and Employee Experience (EX) into one cohesive framework.
By creating a unified “Total Experience” approach, they’ve demonstrated how interconnected these areas are—and how addressing both drives greater organizational success.
Looking Ahead to 2025
The year ahead feels like a pivotal moment for the Experience Management field, and when it comes to leading the change, Pisano shows no signs of slowing down.
The launch of Leo seems like just the beginning. They’re clearly focused on pushing the boundaries of what Experience Management can achieve, especially by leveraging generative AI to make complex processes simpler and smarter.
The evolution of Leo lies at the core of Pisano’s vision for the future. With its growing capabilities, Leo is set to become the engine that drives every facet of Pisano’s platform, seamlessly connecting customer and employee insights to deliver end-to-end solutions.
But what really stands out about Pisano’s vision for the future is their emphasis on the success of their customers and partners. They’re not just about delivering tools; they are empowering their customers and partners to thrive.
With innovation at the core of everything they do and a commitment to delivering real, lasting value, Pisano is a company we’ll be keeping an eye on in 2025—and we think you should too.