WCS – India

February 19, 2025

Unlocking Potential in India.

WCS – India specializes in accelerating and de-risking market entry, software engineering, and global support for both emerging and established Western companies in India.

Western technology companies with innovative products across multiple industries, aiming for global expansion, should consider India—a rapidly growing powerhouse with a vast market and an extensive talent pool.

Solutions

WCS India provides the following services as a comprehensive solution for entering the Indian market:

  • Market Entry
  • Software Engineering
  • Global Support

Three strategic business models to get to market – WCS India operates in three strategic business models:

  1. Native business through strategic partnership
  2. Channel/Reseller/Distributors
  3. Employee Global Services

Building Native business in India:

Establishing a native business in India, rather than merely exporting services, offers long-term advantages and strategic benefits. Under this model, WCS India takes on a pivotal role for global technology companies looking to expand into India as part of their international growth strategy.

We implement this approach by co-investing in building an Indian operation, hiring local talent, and developing a robust market entry strategy. This includes conducting in-depth market research to understand industry dynamics and ensuring compliance with legal regulations.

Twentify, a leader in agile, AI-driven consumer research platforms, partnered with WCS India to establish itself in the fast-growing Indian market. Operating successfully for the past three years, Twentify India has enjoyed great success. Now there is potential for a joint venture between WCS India and Twentify Turkey.

Channel/Reseller/Distributors:

WCS India has a strong track record of serving as a System Integrator and Value-Added Reseller for leading technology companies. By taking on the responsibility for sales and delivery of products and solutions, WCS India provides a range of services, including product customization, integration, consulting, handling product-related inquiries, implementation, and troubleshooting for end customers.

Currently, WCS India partners with Talkative, a leader in delivering AI-powered customer engagement solutions, as a reseller for the Indian market while also offering Level 1 support to Talkative global customers.

Employee Global Services:

Modern communication and collaboration technologies have eliminated the barriers between onshore and offshore locations. WCS India bridges the skilled manpower gap at onshore locations through its innovative “Remote Native” team in India, operating seamlessly as an extension of the local team under the direct supervision of the product company.

Services in this business model include:

  • Software Engineering Services: An offshore team based in India seamlessly integrates into the product development group to fill any onsite gaps. WCS India can build a team of Product/Software Developers (Backend, Frontend & Full stack), QA/Test Engineers, DevOps Engineers, Implementation Engineers.
    We have partnered with Elentra Corp, a leader in delivering education to health professions, to build a “Global Native Team” in India.
  • Customer Success and Support: WCS India “Follow the Sun” model allows Western companies to manage their worldwide customers without having to invest for an onsite 24*7 set up.

Currently we have partnered with Opti9Tech, a provider of managed cloud services, security, backup & disaster recovery, to offer a “Follow the Sun” business model to build a team to deploy and manage Veeam Software for global customers.

To learn more, visit india.wcs.global.

To connect with WCS India, please email Nihar Sahoo at niharranjan.sahoo@wcsindia.global